Broadcast Newsline: July 9, 2004

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A couple of years ago, West Texas cotton producer Jerry Brightbill was searching for a way to control farm input costs. By using remote sensing and infrared images on the farm, he learned that he could adjust inputs to maximize yields.

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Additionally, deep soil samples have provided Brightbill Farms a wealth of knowledge about nitrogen levels.

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Precision ag management can be overwhelming. Brighbill thinks consultants, not producers, should interpret results and make application decisions.